LinkedIn

LinkedIn Brand Guidelines

Official guidelines for consistent and effective use of LinkedIn brand elements.

Visual Standards

Color Palette

Content Usage

Color Standards

Primary Brand Color

  • HEX: #0077B5
  • RGB: 0, 119, 181
  • CMYK: 100, 35, 0, 29

Neutral Palette

Logo Specifications

The LinkedIn wordmark must always be used in the standard horizontal configuration. Maintain at least 48px of spacing between the logo and other elements in all layouts.

LinkedIn Logo

Minimum size requirement: 64px height for brand assets

Correct Usage

Always follow these spacing requirements:

  • Horizontal: 48px minimum
  • Vertical: 32px minimum
  • Text: 16pt minimum

Typography

Body Text (Inter)

Font Weight: Regular (400)

Font Size: 16px / 20pt

Line Height: 24pt

Headers (Inter)

Font Weight: Medium (500)

Font Size: 20px / 24pt

Line Height: 28pt

Titles

Font Weight: Bold (700)

Font Size: 36px / 40pt

Line Height: 48pt

Correct Brand Usage

Correct Logo Usage

Incorrect Logo Usage