About Instagram
Connecting the world through sharing and creativity.
Our Journey
Instagram Founded
Kevin Systrom and Mike Krieger created Instagram in October 2007, introducing a mobile photo-sharing service that revolutionized digital connections.
Official Launch
Instagram went public in October 2010, quickly becoming one of the most popular apps in the iOS App Store. First to introduce photo filters and instant sharing.
Instagram Adds Stories
Launched Instagram Stories in 2013, introducing ephemeral content that changed how people share moments. This year also saw the addition of the Stories feature.
Instagram's 500-Millionth Creator
Reached 500 million creators on the platform - a testament to the global community of artists, businesses, and everyday users who connect through visual storytelling.
Our Mission
Instagram is here to help you connect with the people and ideas you love. We believe in the power of visual storytelling and community, and we're committed to creating a platform that is inclusive, safe, and inspiring.
- Connecting communities through shared stories
- Empowering creativity through tools and features
- Building safe and inclusive spaces online
Our Core Values
Community
We believe in the power of human connection and building spaces where everyone feels welcomed and valued.
Innovation
We're constantly exploring new ways to make visual sharing more expressive and meaningful.
Authenticity
We encourage real, unfiltered expression and believe in the beauty of being yourself.
Safety
Protecting our users and creating a safe environment is our highest priority.
Meet Our Team
Mike Krieger
Co-Founding Engineer
Mike joined Kevin in 2009 to build Instagram's platform infrastructure. His work on the iOS app and early API systems laid the foundation for Instagram's explosive growth.
Core Team Member
Adam Mosseri
CEO
Adam has led the company since 2021, guiding Instagram toward a more creative, community- and content-focused future with features like Reels and new creative tools.
Executive Leadership
Paul McDonald
CTO
Paul leads Instagram's technical strategy and growth. Under his leadership, the platform has scaled to over 2 billion monthly active users while maintaining performance across all devices.
Technical Leadership
Timo Boeckmann
Co-Founding Engineer
Timo has been integral to Instagram's iOS development since the platform's early days. His work on filters and photo editing tools helped define Instagram's signature visual style.
Core Team MemberWhy Instagram is More Than a Social Network
Instagram is not just an app, it’s a way of life. It's about sharing what you love, documenting your journey, and connecting with others on a personal level.
Founded by Kevin Systrom and Mike Krieger in 2007 and now led by Adam Mosseri, Instagram continues to evolve with the help of our amazing team worldwide.
Join Our Team2.5B
Monthly Active Users
500M+
Creatives
80+
Countries
1.2B
Posts Shared