Social Media 2025

Unlock the latest digital engagement trends, platform growth metrics, and user behavior insights

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Platform Growth Highlights

Short Video

620% growth in short-form video consumption since 2020, driving 33% of all ad spending.

Ad Budget Share: 88%

Social Commerce

52% of all e-commerce transactions now initiated directly through social platforms.

Transaction Share: 52%

Augmented Reality

48% of all social users actively engage with AR filters and virtual experiences.

User Engagement: 48%

Platform Performance Metrics

TikTok

2.26 billion monthly users with 12 minutes of average daily video consumption.

53% Ad Revenue Growth YoY

Instagram

250 million daily reels uploaded with 60% of user traffic on mobile devices.

+23% Creator Earnings

2025-2030 Forecast

AI Moderation

Predicted 85% of content moderation handled by AI systems by 2026 with 99.3% accuracy.

Metaverse Adoption

75% of active users predicted to participate in virtual social spaces by 2028.

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