E-Commerce Platform
Converted a legacy retail site to a modern Shopify platform with increased conversion rates.
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Client
Legacy Retail Co.
Role
E-Commerce Development & UX Optimization
Duration
4 months
Technologies
Shopify, React, Klarna, SEO Optimization
The Challenge
Legacy Retail Co. needed a modern e-commerce solution to improve user experience and increase sales. Their outdated site had poor navigation, slow load times, and lacked mobile optimization. The goal was to create a seamless shopping experience while integrating advanced payment and SEO features.
Our Solution
1. Platform Modernization
Migrated the legacy system to Shopify, implementing a responsive theme with improved navigation, optimized checkout flow, and enhanced product filtering.
2. Performance Enhancements
Reduced page load times by 70% through image optimization and caching strategies. Implemented lazy loading and critical CSS techniques.
Results
Conversion Rate Increase
Mobile Traffic Growth
The new Shopify implementation increased average order value by 25% and reduced cart abandonment by 55%.