E-Commerce Platform

Converted a legacy retail site to a modern Shopify platform with increased conversion rates.

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Project Overview

Client

Legacy Retail Co.

Role

E-Commerce Development & UX Optimization

Duration

4 months

Technologies

Shopify, React, Klarna, SEO Optimization

The Challenge

Legacy Retail Co. needed a modern e-commerce solution to improve user experience and increase sales. Their outdated site had poor navigation, slow load times, and lacked mobile optimization. The goal was to create a seamless shopping experience while integrating advanced payment and SEO features.

Our Solution

1. Platform Modernization

Migrated the legacy system to Shopify, implementing a responsive theme with improved navigation, optimized checkout flow, and enhanced product filtering.

2. Performance Enhancements

Reduced page load times by 70% through image optimization and caching strategies. Implemented lazy loading and critical CSS techniques.

Results

+40%

Conversion Rate Increase

75%

Mobile Traffic Growth

The new Shopify implementation increased average order value by 25% and reduced cart abandonment by 55%.

Related Work

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