Creative Agency Redesign
A modern identity system that helped a creative studio enhance brand recognition by 40%.
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Client
Creative Studio Inc.
Role
Brand Strategy & Identity
Duration
3 months
Technologies
Brand guidelines, Typography, Color system
The Challenge
Creative Studio Inc. needed to rebrand to stand out in a competitive creative services market. Their previous branding was outdated and did not reflect the modern, premium services they offered. The goal was to create a visual identity that would increase brand recognition and attract higher-paying clients.
Our Solution
1. Brand Strategy
We conducted market research to identify gaps in their positioning. The new brand voice was crafted to reflect innovation and premium design.
2. Visual Identity
Designed a bold color system with a modern sans-serif typeface. Icons and logo variations were created for print and digital use.
Results
Increase in new client acquisition
Higher customer retention rate
The new brand identity transformed Creative Studio Inc.'s perception in the market, leading to higher rates and premium positioning across all services.