About Elena Belo

Bridging technology with human-centered design to create meaningful digital experiences.

Learn More About Her Journey

Elena Belo

Elena is a digital innovation strategist with 18+ years of experience transforming how people interact with technology. She specializes in UX design, AI ethics, and creating human-centered digital solutions for Fortune 500 clients.

Toronto, Canada
UX/UI Strategist | AI Ethics Researcher
150+ projects delivered

Expertise Areas

UX Design

Mastering user-centered design principles to create intuitive, accessible, and emotionally resonant digital experiences.

AI Ethics

Ensuring AI systems prioritize transparency, fairness, and accountability through ethical design frameworks.

Digital Strategy

Helping organizations align technology roadmaps with business goals and user needs through strategic foresight.

Product Design

Designing full-stack digital products from concept to launch, balancing innovation with practical business outcomes.

Professional Journey

2010

Senior UX Designer | IBM

Redesigned enterprise software interfaces, improving user satisfaction scores by 40% across 8 major products.

2015

Product Lead | Shopify

Led cross-functional teams to develop AI-powered design tools used by 2.1 million merchants globally.

2020

Digital Innovation Strategist | Freelance

Consulted for Fortune 50 clients on digital transformation, focusing on ethical AI implementation and user privacy by design.

2025

Founder of Experience Design Co.

Created an award-winning UX agency focused on making technology more empathetic and accessible.

What Others Say

Sarah Chen
CPO @ TechNova

"Working with Elena transformed our product roadmap - she has a unique ability to make complex systems simple for users without sacrificing technical excellence."

Michael Carter
CTO @ EthicalAI

"Elena's approach to AI ethics helped us build an algorithm governance framework that protected vulnerable communities while maintaining business growth."

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