E-Commerce UX Overhaul
Retail / User Experience Redesign
Revolutionizing Online
Retail Experiences
Transformed a global e-commerce platform's search and checkout flow, increasing conversion rates by 35% and reducing cart abandonment by 50%.
The Challenge
The client's platform faced serious usability issues in critical commerce paths, including:
- Search results with 78% irrelevant results leading to lost sales
- 32% cart abandonment due to complex checkout flow
- Poor mobile performance with 85% bounce rate on smartphones
Our Goals
Search
Implement AI-powered search with visual browsing capabilities to increase conversion by 35% from improved relevance.
Checkout
Streamline payment flow to reduce friction and cut cart abandonment by 50% across all device types.
Mobile
Reinvent mobile shopping experience with thumb-friendly navigation and gesture-based product interaction.
The redesigned checkout implemented one-touch payments, dynamic inventory visibility, and AI-powered upsell suggestions that improved purchase completion rates.
The Solution
We rebuilt core commerce interactions using behavioral psychology principles and machine learning to create a seamless buying journey.
AI-Powered Search
Created semantic search with visual browsing, allowing users to discover products through natural language queries or image-based search.
Frictionless Checkout
Simplified the payment flow with one-touch payments, real-time inventory feedback, and contextual assistance bubbles.
Mobile Mastery
Designed thumb-centric navigation and gesture-based interactions for optimal single-handed smartphone usage.
The Impact
Measurable improvements in conversion rates, customer satisfaction, and operational efficiency within 6 months
35%
Increase in conversion rate
50%
Reduction in cart abandonment
80%
Improvement in mobile performance scores
100%
Client satisfaction with implementation
Client Testimonial
"The transformation of our platform exceeded expectations. The team at Eino delivered an experience that our users love and our support team can celebrate. Their deep understanding of our industry needs was invaluable."
Maria Hernandez
CMO at Global Retail Corp
Related Work
Other projects showcasing our expertise in commerce and enterprise transformation