SaaS User Engagement Platform
B2B SaaS / Redesign & User Onboarding
Increasing Engagement Through
Intuitive Design
Transformed a B2B SaaS platform with redesigned onboarding and dashboard to improve user retention and reduce support costs.
The Challenge
The client's existing platform suffered from poor user onboarding, complex navigation, and an outdated dashboard that failed to communicate key metrics effectively. This resulted in:
- Low retention rates due to confusing onboarding process
- 60% of users required customer support for basic tasks
- Poor user engagement due to cluttered dashboard design
Our Goals
Retention
Design an onboarding flow that reduces friction and increases core metric adoption by 45%.
Support
Implement intuitive interfaces to decrease customer support ticket volume by 60%.
Engagement
Create a dashboard that enhances user interaction by 30% within the first month
The redesigned dashboard implemented modular widgets, visual progress indicators, and contextual help features to guide users through core functionality.
The Solution
We implemented a human-centered approach combining design system modernization and behavioral psychology principles to create a truly engaging experience.
Interactive Onboarding
Created a contextual onboarding flow using adaptive tutorials that guided users based on their role and preferences.
Modular Dashboard
Replaced the cluttered interface with an intelligent dashboard that auto-arranges widgets based on user behavior patterns.
Performance Monitoring
Added real-time performance metrics and A/B testing capabilities to continuously optimize the user experience.
The Impact
Measurable improvements across all core business metrics within 6 months of deployment
40%
Increase in user retention
60%
Reduction in support tickets
30%
Increase in daily active users
100%
Client satisfaction on project delivery
Client Testimonial
"The transformation of our platform exceeded expectations. The team at Eino delivered an experience that our users love and our support team can celebrate. Their deep understanding of our industry needs was invaluable."
Alexandra Chen
CTO at SaaS Innovators Inc.
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