Full-Stack Rebrand for BlueHorizon Tech
Transforming a legacy tech company into a modern digital leader through comprehensive rebranding and performance optimization.
The Challenge
BlueHorizon Tech, a 10-year-old enterprise SaaS provider, faced significant issues with customer retention. Their outdated platform had:
- 1 Non-responsive UI with 18% bounce rate
- 2 45% slower load times vs competitors
- 3 Confusing navigation causing 30% cart abandonment
- 4 No integration with AI tools for automation
The Solution
Strategic Overhaul
- Complete UI/UX redesign with modern Figma patterns
- Performance optimization using Vite and WebAssembly
- Custom AI integration for sales funnel automation
- Full WCAG 2.1 compliance and screen reader support
- Progressive Web App capabilities for offline access
Implementation
Discovery Phase
3-month user research cycle with ethnographic studies
Development
18-week sprint with DevOps pipeline automation
Training
20+ hours of personalized client training sessions
Ongoing Support
24/7 dedicated support during transition period
The Results
Performance Metrics
- ⏱ Load time reduced from 4.2s to 1.9s
- 📱 Mobile traffic increased by 210%
- ⚡ Core Web Vitals: 97/100
- 🔍 SEO ranking improved by 45 positions
Business Impact
- 📈 Annual recurring revenue +175%
- 💬 Customer satisfaction score 4.9/5
- 🏆 2025 TechInnovation award winner
"The transformation MyStudio delivered for BlueHorizon was nothing short of revolutionary. Our user engagement metrics doubled, and the new AI integrations have saved our team 250+ hours monthly. This is the kind of partnership that changes the trajectory of a company."
Samantha Liu
CEO - BlueHorizon Tech
Our Process
The 8-week implementation journey that delivered real results
Discovery
3 months of comprehensive audit and user analysis
Design Sprint
Collaborative workshop with designers, developers and stakeholders
Development
18-week implementation with DevOps pipeline
Launch & Optimization
Ongoing performance monitoring and optimization
Ready to Build Your Success?
Let's discuss how our digital expertise can transform your business and help you achieve extraordinary results.
Start the Journey