Ellen B. M.
Digital Artist & UI Designer
Space Adventure Branding
UI/UX DesignProject Overview
This project involved creating a comprehensive brand identity for a space exploration startup focused on asteroid mining and deep space research. The challenge was to balance futuristic vision with practical user-oriented experiences for both enterprise clients and public-facing applications.
Key Deliverables:
- Full brand identity system
- Mobile & Web Application UI
- Cosmic Theme Toolkit
- Marketing Assets
Project Stats
Design Showcase
Logo System
The primary logo is a dynamic starship forming the letter 'A', symbolizing acceleration through space. The secondary mark integrates planetary elements for versatility in different applications.
Color & Typography
Cosmic Purple - #6D28D9
Stellar Yellow - #FACC15
Galactic Gray - #27272A
The typography combines a clean sans-serif with a futuristic display font to create a balance between approachability and innovation.
App Interface
The mobile interface was designed with a futuristic space theme, with dark mode being the default to simulate space environments. Interactive elements include hover effects, swipe navigation, and animated transitions.
Print Design
Marketing collateral includes posters, brochures, and presentation decks featuring cosmic themes consistent with the digital application.
Development Timeline
Discovery Phase
March 2024
Initial research on the target audience, competitor analysis, and brand positioning for the space exploration industry.
Design Phase
April 2024
Creation of brand assets and UI/UX designs with stakeholder feedback iterations.
Launch & Support
June 2024
Final delivery of all brand assets and ongoing support for implementation across digital and print platforms.