Brand
Guidelines

Brand Identity

Mission

To create emotional connections between brands and consumers through data-driven creativity and strategic storytelling.

Core Values

  • Authenticity
  • Innovation
  • Collaboration
  • Excellence
Full Logo Icon Logo

Color Palette

Primary

#4F46E5

Accent 1

#6366F1

Accent 2

#8B5CF6

Text

#1E40AF

Border 1

#D1D5DB

Border 2

#9CA3AF

Background

#F3F4F6

White

#FFFFFF

Typography

Display 1

Display 2

Display 3

Paragraph text uses a clean, modern sans-serif font stack for optimal readability across devices.

Fonts

font-family: "Inter", -apple-system, system-ui

Accessibility and contrast ratios are maintained across all UI components.

Logo Variants

Vertical Logo

Vertical

Horizontal Logo

Horizontal

Icon Logo

Icon Only

Color Variants

Use full-color version on light backgrounds, monochrome on dark backgrounds.

Minimum Size

Never scale below 64x32 pixels in digital formats or 2x2 inches in print.

Have Questions About Brand Usage?

For design requests, brand assets, or trademark inquiries, please email our brand team directly:

brand@advertisex.com