A

Aurora Liao

CREATIVE DIRECTOR & FOUNDER

Visionary leader leader transforming abstract concepts into award-winning digital experiences that redefine user engagement.

Leadership Journey

2010

Creative Design Studio

Founded award-winning design studio specializing in immersive brand experiences for tech startups. Pioneered AR/VR integration in UI design before it became mainstream.

2018

Digital Innovation Lab

Led cross-disciplinary team in developing AI-powered design tools adopted by top 20 UX firms worldwide. Recognized by Forbes as top 30 under 30 in Creative Tech.

2022

Workfolio Co-founding

Founded Workfolio with mission to create digital experiences that create emotional connections between brands and users. Revolutionized enterprise SaaS product design through human-centered approach.

Design Philosophy

I believe in creating digital experiences that don't just function well, but make people feel. My philosophy is built on three core principles that guide every project from ideation to delivery.

  • 01
    Human-centered empathy - understanding people's needs through deep contextual research
  • 02
    Emotional resonance - creating experiences that spark joy, awe, and connection
  • 03
    Radical creativity - pushing boundaries to invent rather than iterate solutions

"The best digital experiences are those that make users pause and say "Whoa!". They're not just functional - they're moments of beauty, insight, and human connection."

Key Projects

I've had the privilege of leading these standout projects that pushed the boundaries of digital experience.

NeuroAI Health Dashboard

Designed award-winning healthcare interface with machine learning integration that increased patient outcomes by 37%.

View Project

Smart Retail Platform

Developed AI-powered shopping experience that boosted in-store conversion rates by 42%.

View Project

Ready to Create Something Amazing?

Want to see how we can transform your ideas into stunning digital experiences? Let's build something that makes people say "Whoa!"