Twitter Analytics
Twitter for Business
Track performance, measure engagement, and gain insights into your audience with Twitter's built-in analytics tools. Understand what content resonates best and optimize your strategy.
Getting Started
To access analytics, ensure you have a Twitter for Business account. Navigate to the analytics section from your profile or use the /analytics endpoint in the API v2.
GET /2/tweets/:id/analytics
Retrieve analytics for a specific tweet
Key Metrics
Engagement Rate
Measures likes, retweets, and replies relative to impressions.
Impressions
Total number of times your tweets appear on a timeline.
Top Content
Identifies most engaging tweets and optimal posting times.
Access Analytics
View insights through the Twitter Business Dashboard or programmatically using the Analytics API. Both methods provide detailed engagement tracking and real-time data.