How we overhauled the core architecture of a social networking platform to handle 10x traffic growth.
Client
Rebuild core API to handle global traffic growth
Microservices architecture with caching and rate limiting
95% fewer API errors and 4x faster response times
SocialLift, an established social media company, was struggling with rising request failures on their platform. As their user base grew from 500k to 5 million monthly users, the monolithic architecture could no longer handle peak load spikes and real-time messaging.
We implemented a microservices architecture that separated core functionality: messaging, user content streams, and media processing. Added Redis-based rate limiting and caching while using Laravel Horizon for queue management and RabbitMQ for messaging.
During peak hours
475 milliseconds
Across 12 data centers
We delivered a solution that saved the client $2.1M in infrastructure costs while improving user engagement by 25%. The platform now supports real-time notifications and video streaming at scale.
“Thanks to PHPDeis, we transformed our aging platform into a scalable, modern solution without disrupting user experience. The team’s expertise was critical to our success.”