Fashion Platform Revamp
Transforming a legacy fashion e-commerce platform into a modern, intuitive shopping experience that increased conversions by 56% in six months.
The Challenge
Poor User Experience
Legacy platform had a cluttered interface with unintuitive navigation causing high cart abandonment rates.
Low Conversions
User testing revealed 38% cart abandonment due to complex checkout and poor mobile performance.
Outdated Look
Visual design lacked modern aesthetics and failed to align with the brand's current identity.
Our Approach
Redesigned for Discovery
We implemented smart filtering, visual recommendations, and a new image-centric grid layout that reduced search-to-purchase time by 40%.
Design & Development Process
1. Research
Conducted usability tests with 30 shoppers, identifying 27 friction points in the purchase flow.
2. Redesign
Created a new visual language with bold typography and minimalist color scheme that reflects modern fashion trends.
3. Prototyping
Built interactive click-through prototypes to test new discovery patterns and quick view features.
4. Launch
Rollout phase included phased mobile and desktop versions with performance optimization for 40% faster load times.
Results Comparison
Before Redesign
38% Cart Abandonment
2.3x Conversion Rate
45s Page Load
Improved Results
12% Cart Abandonment
5.8x Conversion Rate
13s Page Load
Success Stats
+180% Conversions ↑
+55% Revenue Growth ↑
+72% User Satisfaction ↑
Want to Revamp Your E-commerce?
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