In this Fast Company profile, we explore the intersection of UX design and sustainability — where intuitive interfaces are helping solve the climate crisis. The article highlights how thoughtful design can make complex sustainability data accessible and actionable for everyday users.
"Good UX isn't just about ease of use — it's about creating emotional connections that drive long-term environmental action."
The interview focuses on three core design principles we've developed over the last 3 years working with governments and NGOs:
Data Transparency
Designing interfaces that make sustainability metrics intuitive — from carbon footprint visualizations to energy savings tracking.
Engagement Scaffolding
Creating UX patterns that turn passive awareness into active participation — without overwhelming users with information.
Sustainable Interaction
Building with eco-conscious practices — from reduced server load designs to energy-efficient animations.