Human-Centered Design

Designing systems that prioritize human needs, behaviors, and capabilities.

Core Principles

Understand users' motivations, challenges, and context of use.

Involve diverse users in all design phases through collaborative prototyping.

Continuously refine designs using real-world feedback loops.

Ensure equitable access for users with diverse abilities and needs.

Redesigned appointment scheduling flow increased daily users by 320% through simplified navigation and clear progress indicators.

Added screen reader support and high-contrast mode expanded accessibility for 12% of the target user base.