MARCH 2025
E-Commerce Redesign
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Project Overview
Redesigned a global e-commerce platform's checkout flow, increasing conversion rates by 34% through intuitive micro-interactions and optimized navigation.
Challenge
The original checkout process had a high abandonment rate of 72% due to confusing navigation, excessive form fields, and unclear progress indicators.
- 72% average cart abandonment rate
- 35% of users reported confusion during checkout
- 56% of users left due to unclear payment options
Solution
Implemented a streamlined checkout with:
Design System:
- One-step checkout with auto-fill forms
- Animated progress indicators
- Dynamic discount calculation
Results
The redesign resulted in:
- 34% increase in conversions
- 42% reduction in cart abandonment
- Ranked "Top E-Commerce UI" at UX Awards 2025
Design Process
The development involved:
- Eye-tracking studies with 1000+ test users
- Competitive analysis of 25+ global platforms
- 48 iterations of interface prototypes
- Real-time monitoring of user pain points
Key Deliverables
Intuitive Checkout
Seamless one-click purchase flow with real-time order summary updates.
Personalization Engine
AI-driven product suggestions based on browsing and purchase history.