Digital Brand Revamp
Complete redesign of a legacy e-commerce platform with modern UI/UX and performance optimizations.
Project Overview
The client required a complete overhaul of their outdated e-commerce website, which was suffering from poor user engagement, high bounce rates, and inefficient checkout processes. The redesign focused on creating an intuitive, visually striking storefront while improving backend performance to handle traffic spikes during sales events.
- Redesigned UI/UX with a mobile-first approach
- Optimized page load speed by 60%
- Improved accessibility standards compliance
Before redesign: Legacy e-commerce site with cluttered layout and limited functionality.
Design Approach
Legacy Design
- Outdated navigation structure
- Non-responsive layout
- Limited product customization options
- High friction checkout flow
New Design
- Personalized recommendations
- One-click purchase system
- Animated product configurator
- Accessibility-first design
Key Features
Visual Branding
Modernized brand assets and visual identity aligned with current market trends.
Mobile Optimization
Complete mobile-first redesign with adaptive layout and gesture-based navigation.
Performance
Page load speeds improved from 5.2s to 1.8s via asset optimization and lazy loading.
Results
40%
Conversion Increase
62%
Traffic Growth
3.8s
Avg. Page Load
"The redesign transformed our user experience and significantly boosted revenue. The team's attention to detail and understanding of our brand was exceptional."
Sarah Lin, Director of Digital at RetailCo
Ready to Refresh Your Brand?
We'll help you create a digital presence that stands out in a competitive market.
💬 Let's Redesign