```html Ek W | Case Study: Blog Platform Modernization

Blog Platform Modernization Case Study

How we transformed a legacy content platform into a high-performance blog system with AI-driven features.

Published July 2025

Background & Challenge

A popular blog platform was struggling with slow load times, outdated publishing tools, and poor engagement metrics. The client needed a modern redesign with AI-powered content optimization and analytics.

Key Issues

  • Slow page load times (12s avg)
  • Outdated CMS interface

Goals

  • Reduce page load to <2s
  • Improve SEO rankings
  • Add AI content suggestions

Our Solution

Tech Stack

  • Next.js 14 with React 18
  • Contentlayer for SSG
  • Contentful for API management

Key Innovations

  • AI-powered content suggestions
  • Dynamic reader engagement analysis

Results Achieved

89%
Faster page loads
125
Engagement score increase
34x
Traffic boost

"Working with Ek W completely transformed our blog into a dynamic platform with powerful new features. The AI content suggestions cut our editorial time in half."

- Sarah Nguyen, CTO | Tech Blog Inc

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