E-commerce Platform Redesign

Transforming TechStyle Inc.'s outdated e-commerce platform into a modern, high-performing digital solution.

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Client

TechStyle Inc. - A mid-sized fashion retailer struggling with a legacy e-commerce platform that couldn't adapt to modern consumer demands.

Project

Complete redesign of their e-commerce platform from conceptualization to deployment, focusing on performance improvements, mobile-first design, and backend optimization to increase conversion and scalability.

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Challenges

  • 📌
    High bounce rate from desktop and mobile users due to poor page load times.
  • 📌
    Inefficient backend architecture causing frequent crashes during sales/traffic spikes.
  • 📌
    Outdated UI lacking modern UX elements leading to lower conversions.
  • 📌
    Incompatible with mobile payment gateways limiting customer access.

Solution

  • ✅
    Rebuilt the platform using a React-based frontend for faster and dynamic loading.
  • ✅
    Optimized backend with microservices architecture for scalability and redundancy.
  • ✅
    Implemented lazy loading, image optimization, and caching strategies.
  • ✅
    Mobile-first UI/UX with gesture-based navigation and adaptive layouts.
  • ✅
    Integrated modern payment gateways (Apple Pay, Google Pay) for global reach.

Results

↑40%

Conversion Rate Increase

⚡60%

Page Load Time Reduction

24/7

Uptime Reliability

+150%

Mobile Checkout Completion

Key Features Implemented

⚡

Performance Optimization

Reduced load times to under 1.5s across all devices using server-side rendering and edge computing.

🛍️

Personalized Shopping

AI-powered product recommendations and shopping path analysis improved user engagement by 35%.

🛡️

Secure Transactions

PCI DSS compliant infrastructure with encrypted transactions and fraud detection mechanisms.

Client Testimonial

"Working with Egrrasas transformed our business. The performance improvements have been incredible. Our customers love the new platform, and our support teams are handling 40% fewer technical issues."

- Maria Lopez, CEO TechStyle Inc.

Project Timeline

Discovery

Conducted UX audits, technical evaluations, and stakeholder interviews to define requirements.

Design & Prototyping

Developed high-fidelity Figma designs and interactive prototypes for stakeholder review.

Development & Testing

Built and deployed backend systems, APIs and frontend components followed by load and security testing.

Delivery

Launched the new platform with a phased migration plan to ensure zero downtime.

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Let's work together to create transformative solutions tailored to your business needs.

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