E-commerce Redesign

Revitalized global fashion brand's digital footprint

2025 Web Development Marketing Tech

Project Overview

Client: FashionCo Inc.
Date: July 2024 - June 2025
Category: Web Development

Challenge

FashionCo approached us with a legacy e-commerce platform that lacked mobile optimization, had poor load times, and no integrated marketing stack. Their conversion rates were stagnant at 1.2%, with customer dissatisfaction growing due to technical limitations and outdated user experience.

Solution

  • Rewrote frontend architecture using React.js for responsive design
  • Integrated Shopify Plus headless commerce platform
  • Implemented progressive web app features for offline support
  • Added personalization engine with AI-driven recommendations

Results

+227%

Revenue Growth

3.2 sec

Page Load Speed

+43%

Conversion Rate

Before
2024 Mobile = 48% Desktop = 52%
After

Technologies Used

React.js
Shopify Plus
Firebase
Algolia

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